Dear friends:-For a sufficiently long time I have been watching the Ads both in print media as well as electronic media.Each day is a nightmare.Pl look at the way the negative approach,seemingly legal but immoral comparisons and claims,targeting young kids even for adult products.
The etymology of the word ‘advertisement’ states that it was derived from the Latin word ‘advertere‘ which means directing one’s attention or turn towards.In legal parlance the word adverting to is often used to denote the above meaning.There was a time when some Industries like L&T put up a very dignified and sober ad in electronic media.But today it is a war amongst the Advertisers.Even the naive originators among the trade and commerce are not aware that their product is given very little importance ,while highlighting their theme and artistic and photographic imaginations.
Some time back there were a lot of protests to the ‘Reader’s Editor’ of ‘The Hindu’ and in spite of the spirited defence of the editor in chief,Mr Narayanan expressed his dismay mildly. To day also he took up vulgar and gory scenes coming up in the photographs of the first page and again. of course, the chief editor defended their policy while reiterating the hackneyed slogan of the paper maintaining its tradition.
When obnoxious,false,objectionable items appear in a print medium it can be brought to the notice of the Press council.But what about these Ads?Ad clubs are just toothless. If it is taken as a consumer problem, the complainant should have been personally affected or suffered. It would be time consuming. If on the other hand it is taken as a PIL then again it means money, time and labour .
Who and how are we to rein them in? It looks like a distant dream.
all the best
parthakrish
Early Days of Krishnaswamy 
Uncle,In India, though literacy levels have increased over the 60 years of independence the knowledge levels still remains very low.We know to put our signature but do not know the meaning or value of it. Similarly we have large treasure of beautifully adapted British laws in place. But hardly anyone has the knowledge of even 1% of those laws. Once people start challenging the falsity in these obscene ads, which everyone has a right to do whether affected or not, things will automatically change.
Dear Hari: Thanks.I not only understand Yr angush but also agree with U 100%.Literacy does not bestow behaviour nd attidude.Literacy is at best only a ladder.I am sure people with dignity and pride will certainly revoly agaist the malicious Ads.partha krish